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Writer's pictureLord Luke Hammond

How to Value Your Business Before Selling

When it comes to selling your business, one of the most important steps is knowing how much it’s worth. Understanding the value of your business not only helps set realistic expectations but also ensures you maximize your returns.


After helping numerous entrepreneurs navigate business processes, I’ve seen firsthand the common pitfalls and successes when determining a company’s worth.

Whether you’re planning to sell soon or just getting started, this guide will help you avoid the guesswork and give you the tools to value your business accurately.

Let’s dive into the key factors that determine your business’s value and the steps to get the most out of your sale.


Tip #1: Understand Your Financials

The first place to start is with your business’s financials. Buyers will always ask to see your income statements, balance sheets, and cash flow statements. These documents will provide a clear snapshot of how profitable and sustainable your business is. Make sure your books are up-to-date and organized; any inconsistencies can raise red flags and lower the perceived value of your business.


Tip #2: Look at Industry Comparables

One of the best ways to gauge the value of your business is by looking at comparable businesses in your industry. What are similar businesses selling for? This comparison will help you set a baseline for valuation. Tools like BizBuySell or industry reports can provide insights into recent transactions in your sector. Buyers often consider multiples of earnings before interest, taxes, depreciation, and amortization (EBITDA) when valuing businesses, so keep an eye on those numbers.


Tip #3: Consider Intangible Assets

Your business isn’t just about numbers. Intangible assets like brand reputation, customer loyalty, and intellectual property can significantly boost your business's value. For example, if you’ve built a strong customer base with recurring revenue streams, that’s a big selling point. It’s also important to factor in goodwill, trademarks, and patents, which might not be reflected on your balance sheet but can be highly valuable.


Tip #4: Understand the Buyer’s Perspective

Buyers are looking for a return on their investment, and they’ll want to know how quickly they can recoup their costs. To appeal to potential buyers, position your business as a scalable and profitable venture. Highlight the areas where your business is performing well and identify any growth opportunities that could attract higher bids.


Tip #5: Work with a Professional Valuation Expert

While you can estimate your business’s value on your own, working with a professional valuation expert can provide an unbiased and accurate assessment. They’ll look at everything from your financials to industry trends and make sure nothing is overlooked. It’s a worthwhile investment to ensure you’re getting the most accurate picture of your business’s worth.


What Next?

Valuing your business before selling is a critical step in ensuring you walk away with a deal that benefits you. From understanding your financials to considering intangible assets, there are multiple factors that contribute to the final number. If you’re thinking about selling, now’s the time to take a close look at your business’s value. Want to learn more about preparing for a sale? Get in touch or explore our resources on maximizing the sale of your business.

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